Need Help With Google Places - Call 310-910-1848

It is all here. Everything I know about Google Places. I will also be bringing you articles about what other people know about Google Places. There are videos to help you. We will direct you to other sites or videos if we think that will be even better.

But, just to be clear. Some of the secret to success has to do with writing skill, practice, analytical capabilities, marketing techniques, and internet savvy. If you would like to turn the work over to a pro, call me. I answer the phone. We can discuss your needs. 310-910-1848

Google Places - Your 200 Character Description

I sometimes spend more time coming up with the Google Maps description than anything else I do for a client.  Most business owners have heard of the elevator speech.  If you met someone on an elevator who asked you what you do, and you knew they were a potential client, how would you describe your business in 10 floors in such a way that there would be a reason for a follow up.

This is how I view the shortest description offered among all local business search engines (LSE's.)  200 characters is about 40 words or less (spaces count.)  If I am able to tell my client's story in 40 words or less, think how easy it will be to tell that story in 200 words. 

Once again, Google has not told, and pundits don't seem to know, whether heavy keyboarding of the description is critical or not.  I make the assumption that it is.  Knowing how Google commonly thinks, I want to make sure my description has keywords that reflect back to the categories.  Keep in mind that Google's robots understand synonyms, so your description can use different words for the categories you have shown earlier.

On an odd note, the location of the description on the listing is not particularly bold or more prominent than other elements.  In fact the pictures will dominate if you have them.  Note to Google.  This description should be the central element on the listing when viewed.